Admin, Author at Enrico Gallorini

The Value of the Ticket in B2B Exhibition: The Importance of an Effective Pricing Strategy

Business, EventMay 4, 202311Views 0Likes 0Comments

Introduction In the world of B2B Exhibitions, free or low-cost admission is a widespread practice, rooted in the tradition of valuing attendees as the essential element of the event and using the number of visitors as the most important metric to measure success. However, this strategy has shown weaknesses and is becoming increasingly outdated. Instead,…

AI and Philosophical Implication on the Event Industry

Business, Event, InnovationMay 1, 202313Views 0Likes 0Comments

As a Researcher specialized in the Human2Human Experiences, thru Exhibitions, Events and Visitor Attractions, I feel very involved in the way the new generation of AI, starting from ChatGPT will impact our sector. I observe two approaches to discussing this topic. One is a philosophically devoid and politically naive way of looking at artificial intelligence.…

Reducing Exhibitor Churn Rate in the Exhibition Industry: Identifying Key Elements and Implementing Clear Procedures

Business, EventApril 24, 202311Views 0Likes 0Comments

Introduction: In the exhibition industry, understanding and addressing exhibitor churn rate is crucial for ensuring the long-term success of any event. Especially today, when there is strong enthusiasm for events, it is highly important to have a clear understanding of this KPI and to establish the right procedures to guide the proper action in preventing…

The Art of Data Humanization

Business, FeaturedApril 17, 202315Views 0Likes 0Comments

As a data strategist and co-founder of GRS Research & Strategy, I have witnessed the challenges faced by experience industry professionals in today's data-driven world firsthand. The crux of the problem is that we are inundated with data. The data overload has brought our industry to a point where we must shift our focus from…

New Strategic KPIs for The Exhibition Industry

Business, FeaturedMarch 27, 202312Views 0Likes 0Comments

If there was one positive aspect to the period of COVID-19, it was its collective impact on the need for community. Suddenly, everyone could understand the indispensable need for communities linked to specific supply chains to meet and be together. These meetings are what we commonly know as exhibitions. Unfortunately, COVID-19 fully trampled the exposition…

Why Are Exhibitions So Solid: A Theoretical and Mathematical Explanation That Can Be Applied to the Sector

EventMarch 10, 202311Views 0Likes 0Comments

The exhibitions industry is booming. Never before have they been perceived as so crucial from the beneficiaries' (visitors and exhibitors) point of view. But why is this happening? Is there any "theory" that explains the success of this "old" instrument that we call "exhibitions"? The answer is yes, and I want to share an interesting…

We are entering the era of the ‘synthetic words’

Event, FeaturedFebruary 27, 202315Views 0Likes 0Comments

ChatGPT's ability to simulate language is not just a technical advance in "NLP" natural language processing but a passage of civilization that will undermine many economies, businesses, and markets. For this reason, the exhibition industry must also investigate how and why this innovative technology will enter our sector, in the industries where our collective events…

Unleashing potential through innovative marketing

TrendsNovember 9, 2022322Views 0Likes 0Comments

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A deep dive into business coaching strategies

IdeasOctober 10, 2022419Views 0Likes 0Comments

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Transformative strategies for business

NewsMarch 19, 2022554Views 0Likes 0Comments

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The Value of the Ticket in B2B Exhibition: The Importance of an Effective Pricing Strategy

AI and Philosophical Implication on the Event Industry

Reducing Exhibitor Churn Rate in the Exhibition Industry: Identifying Key Elements and Implementing Clear Procedures

The Art of Data Humanization

New Strategic KPIs for The Exhibition Industry

Why Are Exhibitions So Solid: A Theoretical and Mathematical Explanation That Can Be Applied to the Sector

We are entering the era of the ‘synthetic words’

Unleashing potential through innovative marketing

A deep dive into business coaching strategies

Transformative strategies for business

Absolute security for your business

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