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Looking Ahead: The Future of Human Gatherings in the Data-Driven Age. The Role of Exhibitions: From Business Enabler to Market Oracles

Business, FeaturedJanuary 9, 2024448Views0Likes0Comments
This is the final chapter of the journey we have embarked upon to better understand the important connection and indelible relationship between human evolution and the world of events, particularly exhibitions. We have reached the point where we will attempt to envision the "future" of events and their role. Whenever we venture to think about…

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AI and the leaving behind of its top researchers, why? What does it mean for the industry of “human2human” collective moments (known as Exhibitions)

Business, InnovationMay 22, 202331Views0Likes0Comments
Introduction: It is incredible that after decades of studying AI, often without receiving the proper attention, adequate financial resources, or concrete prospects, the top researchers of artificial intelligence are distancing themselves from their work. The issue is not technological, and beyond being an ethical problem, it is primarily an epistemological problem that will have a…

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The Value of the Ticket in B2B Exhibition: The Importance of an Effective Pricing Strategy

Business, EventMay 4, 202328Views0Likes0Comments
Introduction In the world of B2B Exhibitions, free or low-cost admission is a widespread practice, rooted in the tradition of valuing attendees as the essential element of the event and using the number of visitors as the most important metric to measure success. However, this strategy has shown weaknesses and is becoming increasingly outdated. Instead,…

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Reducing Exhibitor Churn Rate in the Exhibition Industry: Identifying Key Elements and Implementing Clear Procedures

Business, EventApril 24, 202331Views0Likes0Comments
Introduction: In the exhibition industry, understanding and addressing exhibitor churn rate is crucial for ensuring the long-term success of any event. Especially today, when there is strong enthusiasm for events, it is highly important to have a clear understanding of this KPI and to establish the right procedures to guide the proper action in preventing…

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