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Looking Ahead: The Future of Human Gatherings in the Data-Driven Age. The Role of Exhibitions: From Business Enabler to Market Oracles

Business, FeaturedJanuary 9, 2024219Views0Likes0Comments
This is the final chapter of the journey we have embarked upon to better understand the important connection and indelible relationship between human evolution and the world of events, particularly exhibitions. We have reached the point where we will attempt to envision the "future" of events and their role. Whenever we venture to think about…

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Today: The Digital Shift – Redefining Human Gatherings in the Event Industry

Event, FeaturedDecember 11, 202317Views0Likes0Comments
The landscape of modern events is undergoing a profound transformation, driven by the relentless pace of technological advancement.  This era, marked by the digital shift, is not just a phase in the evolution of events; it's a complete reimagining of how we connect, share, and experience gatherings. The Integration of Technology in Modern Events The introduction…

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The Value of the Ticket in B2B Exhibition: The Importance of an Effective Pricing Strategy

Business, EventMay 4, 202311Views0Likes0Comments
Introduction In the world of B2B Exhibitions, free or low-cost admission is a widespread practice, rooted in the tradition of valuing attendees as the essential element of the event and using the number of visitors as the most important metric to measure success. However, this strategy has shown weaknesses and is becoming increasingly outdated. Instead,…

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