Event Archives - Enrico Gallorini

The Dawn of Socialization: Our Earliest Ancestors

EventOctober 10, 202332Views 0Likes 0Comments

Part 1-8 Around 70,000 years ago, a transformative event occurred that would mark humanity forever: the Cognitive Revolution. This turn not only gave Homo sapiens the ability to imagine worlds beyond tangible reality but also solidified our position as unique social animals in the evolutionary landscape. Understanding our evolutionary history is not just a matter…

Timeless Events: From Ancestors to Augmented Reality

Event, FeaturedOctober 3, 202332Views 0Likes 0Comments

Introduction: Tracing Our Collective Journey Through Events -- -- Part 0 of 8 Throughout history, events have shaped our stories, defined our eras, and brought us together in myriad ways. Welcome to Timeless Events: From Ancestors to Augmented Reality, a voyage exploring our ever-evolving gatherings, from our ancestors' humble firesides to the moder events realms…

The future of events? The unexpected power of live human encounters

Event, Innovation, NewsSeptember 29, 202336Views 0Likes 0Comments

New technologies are radically reshaping our visual landscape. 'Synthetic' images and digital representations are becoming ever more prevalent, altering the way we interpret and engage with the world around us. Yet amidst this sea of digital change, there remains one element that stands insurmountably authentic: the tangible experience of a live human encounter. While digital…

The 4 Moments of Truth in the Event Industry

Business, EventSeptember 20, 202330Views 0Likes 0Comments

Introduction to the "Moment of Truth" Theory in Marketing The concept of the "Moment of Truth" originated in the world of marketing to describe the instances that can make or break a customer's relationship with a brand. Initially (coined by Procter & Gamble) it was a way to understand the critical points in a customer…

Reducing Exhibitor Churn Rate in the Exhibition Industry: Identifying Key Elements and Implementing Clear Procedures

Business, EventApril 24, 202330Views 0Likes 0Comments

Introduction: In the exhibition industry, understanding and addressing exhibitor churn rate is crucial for ensuring the long-term success of any event. Especially today, when there is strong enthusiasm for events, it is highly important to have a clear understanding of this KPI and to establish the right procedures to guide the proper action in preventing…

Tag: Event

The Dawn of Socialization: Our Earliest Ancestors

Timeless Events: From Ancestors to Augmented Reality

The future of events? The unexpected power of live human encounters

The 4 Moments of Truth in the Event Industry

Reducing Exhibitor Churn Rate in the Exhibition Industry: Identifying Key Elements and Implementing Clear Procedures

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