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Tag: Exhibitions

Looking Ahead: The Future of Human Gatherings in the Data-Driven Age. The Role of Exhibitions: From Business Enabler to Market Oracles

This is the final chapter of the journey we have embarked upon to better understand the important connection and indelible relationship between human evolution and the world of events, particularly exhibitions. We have reached the point where we will attempt to envision the "future" of events and their role. Whenever we venture to think about…

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AI and the leaving behind of its top researchers, why? What does it mean for the industry of “human2human” collective moments (known as Exhibitions)

Introduction: It is incredible that after decades of studying AI, often without receiving the proper attention, adequate financial resources, or concrete prospects, the top researchers of artificial intelligence are distancing themselves from their work. The issue is not technological, and beyond being an ethical problem, it is primarily an epistemological problem that will have a…

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Reducing Exhibitor Churn Rate in the Exhibition Industry: Identifying Key Elements and Implementing Clear Procedures

Introduction: In the exhibition industry, understanding and addressing exhibitor churn rate is crucial for ensuring the long-term success of any event. Especially today, when there is strong enthusiasm for events, it is highly important to have a clear understanding of this KPI and to establish the right procedures to guide the proper action in preventing…

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