This is the final chapter of the journey we have embarked upon to better understand the important connection and indelible relationship between human evolution and the world of events, particularly exhibitions.
We have reached the point where we will attempt to envision the "future" of events and their role.
Whenever we venture to think about…
Introduction:
It is incredible that after decades of studying AI, often without receiving the proper attention, adequate financial resources, or concrete prospects, the top researchers of artificial intelligence are distancing themselves from their work.
The issue is not technological, and beyond being an ethical problem, it is primarily an epistemological problem that will have a…
Introduction:
In the exhibition industry, understanding and addressing exhibitor churn rate is crucial for ensuring the long-term success of any event.
Especially today, when there is strong enthusiasm for events, it is highly important to have a clear understanding of this KPI and to establish the right procedures to guide the proper action in preventing…
If there was one positive aspect to the period of COVID-19, it was its collective impact on the need for community. Suddenly, everyone could understand the indispensable need for communities linked to specific supply chains to meet and be together. These meetings are what we commonly know as exhibitions.
Unfortunately, COVID-19 fully trampled the exposition…
The exhibitions industry is booming. Never before have they been perceived as so crucial from the beneficiaries' (visitors and exhibitors) point of view.
But why is this happening? Is there any "theory" that explains the success of this "old" instrument that we call "exhibitions"?
The answer is yes, and I want to share an interesting…
