Industry Archives - Enrico Gallorini

The 4 Moments of Truth in the Event Industry

Business, EventSeptember 20, 202312Views 0Likes 0Comments

Introduction to the "Moment of Truth" Theory in Marketing The concept of the "Moment of Truth" originated in the world of marketing to describe the instances that can make or break a customer's relationship with a brand. Initially (coined by Procter & Gamble) it was a way to understand the critical points in a customer…

AI and the leaving behind of its top researchers, why? What does it mean for the industry of “human2human” collective moments (known as Exhibitions)

Business, InnovationMay 22, 202312Views 0Likes 0Comments

Introduction: It is incredible that after decades of studying AI, often without receiving the proper attention, adequate financial resources, or concrete prospects, the top researchers of artificial intelligence are distancing themselves from their work. The issue is not technological, and beyond being an ethical problem, it is primarily an epistemological problem that will have a…

AI and Philosophical Implication on the Event Industry

Business, Event, InnovationMay 1, 202313Views 0Likes 0Comments

As a Researcher specialized in the Human2Human Experiences, thru Exhibitions, Events and Visitor Attractions, I feel very involved in the way the new generation of AI, starting from ChatGPT will impact our sector. I observe two approaches to discussing this topic. One is a philosophically devoid and politically naive way of looking at artificial intelligence.…

Reducing Exhibitor Churn Rate in the Exhibition Industry: Identifying Key Elements and Implementing Clear Procedures

Business, EventApril 24, 202311Views 0Likes 0Comments

Introduction: In the exhibition industry, understanding and addressing exhibitor churn rate is crucial for ensuring the long-term success of any event. Especially today, when there is strong enthusiasm for events, it is highly important to have a clear understanding of this KPI and to establish the right procedures to guide the proper action in preventing…

New Strategic KPIs for The Exhibition Industry

Business, FeaturedMarch 27, 202311Views 0Likes 0Comments

If there was one positive aspect to the period of COVID-19, it was its collective impact on the need for community. Suddenly, everyone could understand the indispensable need for communities linked to specific supply chains to meet and be together. These meetings are what we commonly know as exhibitions. Unfortunately, COVID-19 fully trampled the exposition…

Tag: Industry

The 4 Moments of Truth in the Event Industry

AI and the leaving behind of its top researchers, why? What does it mean for the industry of “human2human” collective moments (known as Exhibitions)

AI and Philosophical Implication on the Event Industry

Reducing Exhibitor Churn Rate in the Exhibition Industry: Identifying Key Elements and Implementing Clear Procedures

New Strategic KPIs for The Exhibition Industry

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